Introduction
The Sustainable Paths to Media Viability program is a funding initiative under the European Union’s Horizon Europe Programme that aims to strengthen the long-term sustainability of news media organizations. The program supports innovative solutions that help independent journalism remain financially viable while adapting to digital transformation, artificial intelligence, and changing audience behaviors.
Background
Independent journalism is essential for democratic societies, but many news organizations face growing economic pressures due to digital disruption, misinformation, declining advertising revenues, and competition from online platforms. To address these challenges, the European Commission launched this funding opportunity to encourage the development of innovative business models, digital tools, and collaborative solutions that support trustworthy journalism and strengthen democratic participation.
Funding Support
The program supports projects focused on:
- Sustainable business models for news media
- AI-powered media services and tools
- Trust indicators and fact-based journalism systems
- Digital advertising and revenue-generation models
- Recommender systems promoting quality journalism
- User engagement and audience development strategies
- Cross-border media collaboration and innovation
The total call budget is €12 million, with individual projects typically receiving between €3.5 million and €4 million.
Eligibility Criteria
Eligible applicants generally include:
- News media organizations
- Universities and research institutions
- Technology companies
- Innovation organizations
- Media industry stakeholders
Applications must typically be submitted by transnational consortia involving at least three independent organizations from different eligible countries, including at least one news media organization.
Benefits and Impact
The program helps media organizations strengthen financial sustainability, embrace digital innovation, and improve public access to reliable information. Supported projects contribute to media resilience, enhanced democratic participation, improved trust in journalism, and stronger collaboration between media, technology, and research sectors. The initiative also encourages responsible use of AI and innovative technologies to support the future of journalism.
Conclusion
The Sustainable Paths to Media Viability program represents an important investment in the future of independent journalism and democratic societies. By supporting innovative media business models, digital transformation, and trustworthy information ecosystems, the initiative helps ensure that quality journalism remains sustainable and accessible in the digital age.
Official Website
For more information, visit here.
